WE BELIEVE THAT PURE IS NATURALLY BEAUTIFUL
Formulated from natures most potent ingredients and finest fragrances, every care is taken to ensure that your beauty ritual is as effective as it is enjoyable. Special blends of Moroccan organic plant extracts, herbs and essential oils of supreme quality have been carefully selected.
OUR FORMULATIONS ARE FREE FROM HARMFUL CHEMICALS, SYNTHETIC PRESERVATIVES AND PARABENS.
Our labels are clear and honest, listing all our natural and organic ingredients. Each unique creation contains naturally sourced elements that deliver visible results. Straight from the fertile lands of North Africa, we bring the ancient secrets of Moroccan beauty right to your doorstep.
INGREDIENTS
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AKER FASSI (POPPY FLOWER)
Aker fassi is a red Moroccan blend of poppy petals and pomegranate rind, packed with antioxidants and vitamins C & E. It promotes healthy, balanced skin and gently exfoliates for a firm, radiant look.
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ARGAN OIL
Argan oil rich in Vit. E, fatty acids and antioxidants, renowned for its exceptional skincare benefits, is commonly referred to as ""liquid gold"" due to its remarkable ability to nourish and condition the skin effectively.
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DAMASK ROSE
Rose water is a versatile skincare ingredient that nourishes the skin with vitamins and antioxidants, improves hydration and oil balance, soothes and refreshes the skin, enhances the skin barrier against pollutants, and provides lasting hydration and refreshment.
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BLACKSEED OIL
Black seed oil has anti-inflammatory and antioxidant properties that can help soothe irritated skin, improve skin conditions such as acne and eczema, reduce signs of aging, and protect against environmental damage when applied topically.
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PRICKLY PEAR OIL
Prickly pear oil is 88% healthy fatty acids that improves skin elasticity and collagen balance, helps with fine lines and wrinkles. It also enhances the skin's natural defense system against internal and external aggressions.
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ALMOND OIL
Almond oil is rich in vitamins A, E, and fatty acids, making it a great moisturizer that can soothe dry, irritated skin. It can also help reduce inflammation, remove dead skin build up and impurities.
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SAFFRON
Saffron is an antioxidant-rich ingredient that reduces pre-aging signs, evens out skin tone, soothes the skin, and supports the rejuvenation process, leaving the skin looking healthy and radiant.
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HENNA
Henna can help improve skin texture and reduce the appearance of acne, scars, and hyperpigmentation. It also has antibacterial and anti-inflammatory properties. Aditionally, it strengthens the hair, promote hair growth, and improve scalp health.
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ARGAN SHELL GRANULES
Argan shell granules gently exfoliate skin, improve texture, and promote cell renewal while eliminating dead cell build up, blackheads, whiteheads, and blemishes for smoother, healthier skin
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ALMONDS
Almond oil is rich in vitamins A, E, and fatty acids, making it a great moisturizer that can soothe dry, irritated skin. It can also help reduce inflammation, remove dead skin build up and impurities.
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GREEN TEA
Green tea, know for its high content of antioxidants helps to soothe inflammation and irritation, remove excess oil and dead skin cells. It regulates sebum production and facilitates pore reduction leaving the skin even toned and radiant.
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GRAPEFRUIT EXTRACT
Grapefruit extract is rich in Vitamin A and C that has the ability to brighten the skin, reduce the appearance of fine lines and wrinkles, improve skin texture, and provide antioxidant protection against free radicals.
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OLIVE OIL
Olive oil contains antioxidants, vitamins, omega-3 and omega-6 fatty acids. It has anti-inflammatory and moisture locking in properties that help maintain the skin elasticity, reduce redness, and soothe irritation. It also conditions the hair, reduces breakage, and promotes healthy growth.
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BLUE NILA
Indigofera tinctoria, also known as true indigo, can help promote hair growth, prevent hair loss, and reduce scalp inflammation. It also has natural dyeing properties that can be used to color hair.
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POMEGRANATE VINEGAR
Pomegranate vinegar is high in antioxidants, vitamins and minerals. It strengthens the keratin fiber binding and aids from breakage and split ends. It reduces the brittleness and improves hair elasticity.
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ROSEMARY OIL
Rosemary oil helps to stimulate hair growth and improve scalp health by increasing circulation and reducing inflammation. It may also have antimicrobial properties that can help to prevent dandruff and other scalp conditions, while promoting shiny, healthy-looking hair.
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HONEY
Honey has natural antibacterial and antioxidant properties that can help to soothe and moisturize the skin. It may also promote wound healing, reduce inflammation, and provide gentle exfoliation for a brighter, smoother complexion.
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GHASSOUL CLAY
Also known as Moroccan or rhassoul clay, this clay is a mineral rich hydrating clay. It helps in oil balance and improving the skin, scalp and hair elasticity. It is versatile and suitable for various skin types that helps deep clean the dead skin cell or excess oil build up due to high absorption power.
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GLYCERINE
Glycerin hydrates and moisturizes the skin, improving skin barrier function, reducing the appearance of fine lines and wrinkles, and soothing and calming the skin.
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COCONUT OIL
Coconut oil's high saturated fatty acids may offer health benefits. Its anti-inflammatory properties moisturize and soothe skin, protect against photoaging, and improve hair health by reducing breakage, split ends, treating dandruff, and promoting growth.
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BLACK SOAP
Moroccan black soap, also known as beldi soap, is a natural cleanser that can help exfoliate, detoxify, and moisturize the skin. It's rich in antioxidants, minerals, and essential fatty acids that can improve skin texture and tone.